What does dating headline mean
Almost Herculean, isn’t he, with his sinewy arms and swelling chest, the kind of man you can easily imagine as a master of war and of women. There’s doubt in his face, too, as if he were not always sure of what he’s doing or even who he is. You sure wouldn’t want to fight him, but then you wouldn’t want him on your team, either.” No, the headline does not refer to the thespian abilities of the actors. "The deed is done, the doers undone " alludes to the story of Macbeth; that both Macbeth and Lady Macbeth plotted and committed murders (the deed is done), and subsequently became mentally tormented by their evil deeds (the doers undone).
Besides alluding to the play in his headline, Bradley also brings other references from the play in his review. Life's but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing., in which "the deed" refers to Macbeth's murder of the king, Duncan.
So first, focus on writing a headline that pulls your customers in and compels them to read the first sentence. They’re taught as the “four u’s” of headline writing by a number of copywriters.
The four u’s: You can rarely accomplish all four in a single headline, but if you can at least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading. The first thing you want to consider is how to make your headline unique.
Is Ben Bradley, the writer, being critical about their performance?
Just for a taste, the beginning part of this article reads: See that big guy over there?
If you sound the same as everyone else, you’re automatically going to put customers to sleep, but if you do something different, you’ll stand out, your message will be refreshing, and you may delight your customers enough to get them to buy from you. It’s not a boring tagline that reads the same as the thousands of other taglines that copy each other. People like to do business with people they like, and the same is true with businesses.The New York Times’ Theater Review of ‘Macbeth’, being performed by John Douglas Thompson at the Duke on 42nd Street, starts with the headline, “The deed is done, the doers undone.” What does this line mean?Does it mean that players performed their role, but just in mediocre way?The headline alone can make or break an ad, homepage, or e-mail subject line. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened.And that’s why we’re devoting an entire chapter to headlines.
They create an initial impression that either draws readers in or pushes them away.