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South African spicy chicken restaurant Nando’s is opening its newest location at Rosslyn’s Central Place on Monday (March 12), the company announced today.
A press release noted that players with a Washington sports team will make an appearance for a grand opening charity event to benefit “local underserved youth,” but a Nando’s representative declined to be more specific.
Walter Pike, founder of Pike New Marketing, compares it to a physical U-turn: “It's like driving down a straight road from west to east and then a complete change occurs and suddenly you're driving in exactly the opposite direction. ) #Ad Nandos" the restaurant posted on its official Twitter page, quickly attracting over 13,000 retweets.Then he said he was taking me to Nando's – my face fell.The aim was to extend exposure of the company's tongue-in-cheek CEO advert by taking it online.The clip - a cheeky stab at Cell C's own viral marketing stunt - went on to become the most voluntarily watched South African ad, with over 100 000 views in a week.
The campaign revolves around the apparent secret behind Nando's Peri-Peri flavour, the African bird's eye chilli bush.