Men given up dating
Men often define these women along evolutionary psychology lines—women who are sexually-selective, faithful, physically attractive, and have a pleasant, respectful disposition (for more on these qualities, see Buss, 2003 and my own articles here and here).
Unfortunately, these qualities are again part of women's double bind, with social norms sometimes guiding them away from these biologically feminine characteristics.
If men choose to follow social norms and become compliant as "good guys", they may get a "relationship partner". biological double-bind, these compliant men may also not be "attractive" to those same relationship partners (Buss & Shackelford, 2008).
These are the guys who are often labeled "players", "macks", and "pick-up artists".
If they follow what society tells them to do, they often end up "good guys" who are taken advantage of, mistreated, and disrespected.
In contrast, if they follow more "assertive" biological imperatives, they are labeled "jerks" and "players"—who may get sexual gratification, but not love or respect from what they would consider a "good woman".
With divorce a very real (and punishing) possibility, these men may also choose to think carefully before committing.3) Holding High Standards - yet other men continue to hold high standards for both themselves and their partners.
They invest in their own attractiveness, value, and success.
Changing social norms has allowed few avenues by which they can be both acceptable as a relationship partner and attractive as a sex partner.